ANTOR On Tour Sweden 2026 brings together national tourist offices, travel trade partners and key industry stakeholders for a three-city roadshow across Stockholm (October 13), Gothenburg (October 14) and Malmö (October 15).
Designed as a platform for collaboration and knowledge exchange, the roadshow focuses on destination promotion, food tourism and future business opportunities within the Scandinavian market.
Across all three cities, the core of the roadshow is an interactive workshop format, where destinations meet travel trade partners to discuss cooperation, product development and market potential.
In Stockholm, the programme also features an exclusive presentation by food tourism expert Bianca Brandon-Cox, highlighting current trends and the growing importance of gastronomy in attracting visitors.